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Facebook Targeting Too Specific?

Facebook is a great way to generate leads for your business. There are a few things to keep in mind. Your targeting options narrow down the size of your potential audience. 

 

Each ad should have at least 2 targeting options setup:

  • Age 25+ (Some members use their median home seller age to target more specifically from 25+ to 35+
  • Location (This can be States, Cities or Zip Codes)

 

After your two main targeting categories you can use additional targeting options to narrow down your audience more:

  • Behavior: Likely to Move
  • Home: Homeowner, Home Values, Types of Homes
  • and so much more... The more targeting you select, the higher your costs for generating leads will be.

 

Take a look at this example: 

Scenario 1

You have 125 Facebook users as an audience: 4 targeting categories selected

  • 25 meet none of your criteria - None of these Facebook users will see your ad
  • 75 meet 1 -2 of your requirements - None of these Facebook users will see your ad
  • 25 meet 3-4 of your requirements - these Facebook users will see your ad, but you will pay more to reach them because the ad is too targeted.

Scenario 2:

You have 125 Facebook users as an audience: 1 targeting categories selected

  • 25 meet none of your criteria - None of these Facebook users will see your ad
  • 100 met your requirements - these Facebook users will see your ad, getting you more visibility and a lower cost engagement rate
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