Why does my page need to be non-branded?
We recommend using non branded pages because in our testing we have seen that non-branded pages get the best results.
A potential lead is more likely to feel comfortable submitting their information to an ad like this:
Than an ad like this:
Why? The profile picture is a person staring back at them.
Bottom Line, the branded page generates leads at a higher cost than a non-branded page which affects your marketing budget. Would you rather pay $2-3 for a lead or $5-7 for a lead? And in some cases you may not even get a lead with Branded Pages.