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How Can I Schedule/Backdate Posts On My Facebook Page?

1. To Schedule/Backdate posts using your Page, you will simply enter the information you want in the post, make sure to include any links or call to actions you would like then click the arrow next to “Post” on the bottom right of the status box and select “Schedule” or “Backdate.”

2015-04-20_sched-backdate

2. To Schedule posts using Power Editor, you will access Power Editor then check mark the available account and click "Download." Once the account is downloaded click the account drop down in the upper left hand corner and select “Manage Pages” from the menu. Then click on the page you wish to schedule posts for on the menu on the left hand side. Then click “Create Post” and select the type of post you would like to make.

2015-04-22_19-31-26 manage pages

 

How can I create the different ad types offered in Power Editor?

2015-04-22_19-33-32 link ad fields

 Creating A Link Ad/Post

  1. URL: Enter the link to the page you want potential leads or followers to go to
  2. Post Text: Enter your ad copy with a call to action followed by URL
  3. Call To Action: Select the most appropriate button (at your discretion - not required) we have seen our best results with “Sign up” and “Learn More”
  4. Link Headline: This text will be larger than your Description and is meant to grab attention
  5. Display Link: Enter the link to the page you want potential leads or followers to go to
  6. Description: Describe what you are offering or use your ad copy here again
  7. Picture: Import from Website will pull in the photo on your landing page (URL) and Upload Image allows you to choose your own photo from your computer
  8. At the bottom you can select the appropriate option for your goals:
  • “This ad will only be used as an ad” - which means it will not be published to the page
  • “This post will be published on the page” - this is the option you want for Scheduling/Backdating posts

This is what a published Link Ad/Post will look like:

2015-04-22_19-43-03 link ad completed

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2015-04-22_19-33-43 photo ads

 Creating A Photo Ad/Post

  1. Post Text: Enter your ad copy with a call to action followed by URL
  2. Picture: “Select an Image” allows you to choose your own photo from your computer
  3. At the bottom you can select the appropriate option for your goals:
  • “This ad will only be used as an ad” - which means it will not be published to the page
  • “This post will be published on the page” - this is the option you want for Scheduling/Backdating posts

This is what a published Photo Ad/Post will look like:

2015-04-22_19-54-47 complete post ad

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2015-04-22_19-34-08 post ad

 Creating A Status Ad/Post

  1. Post Text: Enter your ad copy with a call to action followed by URL
  2. At the bottom you can select the appropriate option for your goals:
  • “This ad will only be used as an ad” - which means it will not be published to the page
  • “This post will be published on the page” - this is the option you want for Scheduling/Backdating posts

This is what a published Photo Ad/Post will look like:

 
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Now that you have your Ad/Post Created, here is how to schedule it:

2015-04-20_publish-posts

 

2015-04-23_schedule post

Once you have entered the date and time you want your Ad/Post Published, click "Publish" to save your settings. You do not need to "Upload Changes" for Scheduled Posts.

Note: You can use Published posts through Ads Manager and Published and and Unpublished posts through Power Editor for your advertising.

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